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5 Reasons You Need an Effie’s Heart Dress in Your Life

Posted on 23 February 2018

With Spring on the way it’s time to update your wardrobe, and for 2018, we’d like to introduce you to your new favourite dress! If you’ve never heard of the brand Effie’s Heart, you clearly need to spend more time with us, because we’re always raving about them. A true cult favourite here at Doll Factory by Damzels, we have trouble keeping them in stock because they get snapped up so fast!

With a new shipment from them in, this is the perfect time to get acquainted. Come visit one of our two convenient locations and discover why we love them so much! We’ve got five great reasons to try one of these beauties on:

1) Fit like a dream

Effie’s Heart dresses are made from cotton jersey with a hint of spandex, so they stretch to hug all your curves! They’re one of the most flexible fits of any brand we carry, and their simple, cute cuts are flattering on all figures.


2) So comfortable

You know your favourite old t-shirt? That you throw on when you want to be ultra comfortable? Imagine that feeling, but in a cute dress. You can toss an Effie’s dress on in the morning, wear it all day, and not even want to change into sweatpants when you get home that night!


The breathable cotton fabric is also comfortable all year round. Cool in summer and great for layering under a cardigan in winter.


3) Easy to care for

Dry cleaning can be such a pain, we know! Luckily, Effie’s Heart dresses are machine washable, and keep their shape beautifully. They’re no fuss, for your busy life.


4) Look great dressed up or down

With a variety of styles to choose from, in all kinds of fun colours and prints, these dresses are great for most occasions. They’re nice and casual for daytime, with sneakers, flat boots, or sandals, but many of them dress up for a classier look with some heels, a belt, or jewellery!


5) Yes, they’ve got pockets!

Everyone loves dresses with pockets! And Effie’s delivers here, too, with the vast majority of their styles containing good-sized, functional pockets. Big enough for your keys, phone, lipstick, card case, or whatever else you need to take with you. One of the Damzels on our staff has even carried her 4-foot pet snake around, curled up in the pocket of one of her Effie’s dresses!


If you aren’t located in Toronto, fear not! Many of our Effie’s Heart styles are currently available to buy online, so check them out. Because of their flexible fit, they’re a pretty sure bet for buying online, as long as you follow the size chart!



 The Damzels Team

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